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Sally Forster Jones

About Sally Forster Jones

Executive Director, Luxury Estates

Sally Forster Jones is one of the top real estate brokers in Southern California and has closed more than 5000 transactions totaling $7 billion in career sales.

As founder and CEO of the Sally Forster Jones Group, she leads a successful real estate team that continues to set the bar for Los Angeles real estate. Under Sally’s leadership, the team has been a constant fixture on the REAL Trends “The Thousand” list, where it has ranked among the nation’s top real estate teams year after year. In 2019, the Sally Forster Jones Group was also inducted into the inaugural class of the Inman Golden I Club as the top luxury team in the nation. Sally herself maintains a consistent presence on several “best of” lists for real estate production, including The Hollywood Reporter’s list of Top 30 Real Estate Agents and the Los Angeles Business Journal’s annual ranking of residential real estate brokers, where she was named among the top five agents for total L.A. County sales volume in 2019.

Sally’s landmark sales — including a $70 million estate to her client Markus Persson, the creator of Minecraft, and the Spelling Manor, which set the record for the highest-priced residential property listed for sale at the time — have garnered international media attention from The Wall Street Journal, The Los Angeles Times, Bloomberg, CNN and Forbes. Valued for her luxury real estate expertise and insights, she has spoken on local and international panels and is frequently called upon by the media as an expert. She continues to provide broadcast interviews and guided tours of significant properties to CNBC, NBC LA and CNN Money, among other television outlets.

Much of Sally’s success can be traced back to her integrity, innate people skills and humble roots. Growing up in New York, Sally’s family instilled the value of hard work, and the importance of saving and investing. She saw how real estate could be a powerful wealth-building tool and was inspired to help others achieve their dreams. Sally’s infectious passion for real estate, combined with her natural ability to read and understand people, are the qualities that continue to define her real estate legacy. She puts her clients at instant ease – whether they are selling a $1 million house or a $55 million estate – and continues to inspire some of L.A.’s most talented real estate agents to join her team. “Real estate is a relationship business,” she is fond of saying, and her business reflects a belief in the human touch even as she integrates modern real estate technology.

With the support of her dedicated team of 24 agents and 13 support staff, Sally can effectively tailor the buying and selling process to each individual client. In addition to the entire Compass organization, she employs real estate listing and transaction experts and marketing professionals to facilitate in the preparation, marketing, escrow, and sale of each property. Creative and distinguished marketing is one of Sally’s hallmarks; she works with each client to create a marketing plan customized for a property. Taken all together, this makes the Sally Forster Jones Group one of the most exceptional and personalized real estate experiences in all of Los Angeles.

What our clients are saying

It takes time to discover the true experts in any profession and Sally and her team are the peak in knowledge, wisdom and elegance. I am proud to be represented by Sally, knowing the art of the deal can often mean unraveling complications and Sally definitely has that ability.
When it came time to list our brand-new construction in Beverly Hills, we met with a long list of brokers and put a great deal of time and energy into an extensive interview process. We take great pride in our development projects and operate on a very high level. It was important to us to find someone to represent our listing with the same high standards of quality as our own. Sally Forster Jones exceeded our expectations and delivered a full-service experience from start to finish. Sally’s i...
Sally and her team worked as a dual broker in the sale of our new 6-unit condo development. While I was skeptical of using dual representation, the process was seamless. Regardless the COVID-19 constraints, the condos were sold in record time. Sally and the team exhibited professionalism, expertise and knowledge of the local market and were a great asset. Thanks for the excellent work!
SFJ was very knowledgeable about the property and made me feel very comfortable with the overall experience! The estate was beautiful and spacious. It was exactly what we were looking for. I will definitely recommend your company to my family and friends.
It goes without saying that developing a property is a very complex process that requires a great deal of financial resources and countless hours of time. We recently completed a development project consisting of six brand new condominiums in the West Hollywood vicinity. When our project was complete and it was time to hire an agent, it was important that we put our listings in the capable hands of someone we could trust. Through our own research and recommendations of trusted colleagues, Sally...
Working with Sally Forster Jones and her team was a true pleasure. From day one I knew I had signed with a knowledgeable professional who truly had our best interests at heart. Her team is also seasoned and professional, always pleasant, punctual and responsive. I felt they had taken the time for all my questions and concerns along the way. Regardless of Sally’s busy schedule and top listings, she and her team made me feel like our business together was a top priority. I whole heartedly recomm...
As a buyer relatively new to the LA area, I had lots of questions and felt I needed expert representation to help guide me through the process. I was referred to Sally by another real estate professional that I knew well and respected. Questions arose as to what was the best area to serve my logistical needs as well as being the appropriate size, and whether to buy a newer property or one that needed some work. Future resale value was also a critical consideration. Sally closely listened to what...
Sally and her team are very professional and knowledgeable and we had a great experience selling our home with them. They truly have your best interest at heart. I highly recommend them!
I recently had the pleasure of having Sally Forster Jones represent me while purchasing a property. Sally’s attention to detail and professionalism streamlined the process and alleviated the stress usually associated with navigating a major real estate purchase. Through her extensive experience, Sally evaluated the unique features of the property and recommended a series of specific inspections which later aided us in a very competitive negotiation. Sally helped us secure our purchase against...
The Sally Forster Jones Group was instrumental in the sale of a new construction home during the construction phase. Sally's experience provided for a smooth transaction as we worked through the six month process of completing construction and closing escrow. In this specific closing the Jones Group represented both sides of the deal and under these conditions I feel that was absolutely key to maintaining clear communication and expectations to all parties. We are looking forward to a contin...
Sally immediately instilled confidence and put me at ease. She gave excellent advice and explained the reasoning behind her advice. She heads up an excellent team with different skills - staging the residence, showing the residence to prospective buyers, paying attention to the issues that arise during the escrow process - and Sally was personally involved every step of the way. She and her team were knowledgeable, responsive, and effective. We got a full-price offer within 10 days and the whole...
I would not consider having anyone but Sally Forster Jones handle any transaction on my behalf. She is exceptionally knowledgeable and you will have the utmost confidence that your transaction is being done with professionalism. Sally came extremely highly recommended to me by someone who has been buying and selling real estate for over 20 years who has ONLY used Sally for his agent. There was no doubt in my mind that Sally would be handling my property sale even though it was for a commercial p...
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