About Jay Robertson
Chief Operating Officer
Jay Robertson is a 30-year real estate veteran and the Chief Operating Officer of the Sally Forster Jones Group. He brings a unique skillset to the position, combining 25 years of experience in real estate finance and five years of experience in luxury residential real estate sales.
Between his vast market knowledge, unshakeable attention to detail, and collaborative management style, Jay keeps the day-to-day engines running smoothly for the SFJ Group. His primary mission: “To provide a team environment, where folks feel inspired to come to work every day and roll up their sleeves to create personalized white glove service for each and every one of our clients,” he says. Building team loyalty and trust is one of his highest priorities — so the team can turn their energy towards fostering lifelong client relationships. He makes sure that each decision and each action taken by the team ultimately reflects their highest values: integrity, mutual respect and personalized service.
A native of Detroit and a graduate of the University of Michigan, Jay developed a strong work ethic early in life. His belief in constant learning earned him many accolades and titles. Prior to joining SFJ Group, he was the founder and CEO of Santa Monica-based McKenney Robertson, a premiere full-service private moneylender. He also served as president of First Capital Mortgage and Luther Burbank Mortgage, overseeing the origination of over $10 billion is loans throughout Southern California. He is currently a member of the Los Angeles and Malibu Board of Realtors. All of these roles have helped solidify his knowledge of L.A.’s Westside neighborhoods, including Brentwood, Beverly Hills, Bel Air, Cheviot Hills, Malibu, Pacific Palisades and Venice, as well as the architectural, contemporary, builder spec and luxury niches.
Whether in business or in life, Jay believes in building meaningful relationships with good people. As the saying goes, “Show me your friends and I will show you your future.” To Jay, his personal connections are a direct reflection of who he is — as a professional, community member and friend. When he is not in the office, he enjoys spending time with family and friends. He is also a champion of Camp Ronald McDonald for Good Times, the first camp for children with cancer — where he has been a counselor, board member and supporter since 1984.